Privacy Policy

General

Medical Auctions (BMA) Ltd trading as British Medical Auctions (“BMA”, “we” “us” or “our”) are committed to safeguarding the privacy of our website visitors. This policy sets out how we will treat your personal information.

What information do we collect?

We may collect, store and use the following kinds of personal information:

1. information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation);

2. information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services including auction purchases, auction lot sales and auction lot purchases;

3. information that you provide to us for the purpose of registering with us for Selling, Bidding, or Buying at auction;

4. information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.

Cookies

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on your computer. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. For more information, please refer to Google’s privacy policy.

Our auction services provider may also send you cookies.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.

Use of your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use your personal information to:

1. administer the website;

2. improve your browsing experience by personalising the website;

3. enable your use of the services available on the website;

4. send to you goods purchased via the website, and supply to you services purchased via the website;

5. send statements and invoices to you, and collect payments from you;

6. send you general (non-marketing) commercial communications;

7. send you email notifications which you have specifically requested;

8. send to you our newsletter and other marketing communications relating to our business by email or similar technology (you can inform us at any time if you no longer require marketing communications)

9. provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

10. deal with enquiries and complaints made by or about you relating to the website;

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy. In addition, we may disclose your personal information:

1. to the extent that we are required to do so by law;

2. in connection with any legal proceedings or prospective legal proceedings;

3. in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

4. to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling;

5. to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy. Information which you provide may be transferred to countries (including the United States, Japan, and other countries) which do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on the website, for example in the description of lots, will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others. You expressly agree to such transfers of personal information.

Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will store all the personal information you provide on our secure (password- and firewall- protected servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website).

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. We may also notify you of changes to our privacy policy by email.

Facebook Retargeting

We use the Facebook Retargeting service to advertise on Facebook to previous visitors to our Website. Facebook Retargeting is a retargeting and behavioural targeting service provided by Facebook.

Facebook Retargeting displays relevant advertisements to you based on pages of www.britishmedicalauctions.co.uk that you have viewed by placing a cookie on your computer. Importantly this cookie does not identify you does not in any way identify you or give us access to your computer. The cookie allows us to show you relevant advertisements across the Facebook Network based on your previous browsing of www.britishmedicalauctions.co.uk.

Any data that we collect will be used in accordance with this Privacy Policy and Facebook’s Retargeting privacy policy. You can opt out of all third party cookie advertising by visiting http://www.networkadvertising.org/choices

Google Ads Retargeting

Google Ads Remarketing is a Remarketing and behavioral targeting service provided by Google. It connects the activity of www.britishmedicalauctions.co.uk with the Ads advertising network.

We use Google Ads Remarketing to advertise British Medical Auctions throughout the Internet. Ads remarketing displays relevant ads to you based on pages of British Medical Auctions that you have viewed. It does this by placing a cookie on your machine. Importantly this cookie does not in any way identify you or give us access to your computer. The cookie allows us to show you relevant adverts across the Google Advertising Network based on your previous browsing of www.britishmedicalauctions.co.uk.

You can opt out of Google Ads Remarketing by visiting http://www.google.com/settings/ads

You can opt out of all third party cookie advertising by visiting http://www.networkadvertising.org/choices/

Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated. You may do this us by email to admin@britishmedicalauctions.co.uk or by post to The Data Controller, British Medical Auctions, Unit 1 Sterling Centre, Eastern Road, Bracknell, Berkshire, RG12 2PW.

Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to admin@britishmedicalauctions.co.uk or by post to The Data Controller, British Medical Auctions, Unit 1 Sterling Centre, Eastern Road, Bracknell, Berkshire, RG12 2PW.

Data controller

The data controller responsible in respect of the information collected on this website is The Data Controller, British Medical Auctions, Unit 1 Sterling Centre, Eastern Road, Bracknell, Berkshire, RG12 2PW.