BMA is excited to announce the launch of our new WhatsApp chatbot, designed to make it easier than ever for customers around the world to find the information they need - anytime, anywhere.
The chatbot soft launched in September 2025 and has already shown strong early results. It is on track to help over 700 customers per year and boasts an impressive 98% completion rate, meaning the vast majority of users engage with the chatbot from start to finish without dropping off due to disinterest or frustration.
Available 24/7, the chatbot provides instant support by answering frequently asked questions and guiding users to the most relevant sections of the BMA website based on their interests or queries. Whether customers are looking for information on the collection process, valuations, or how to get started with BMA, help is now just a message away.
In addition to quick answers, the chatbot shares practical videos and helpful documents, giving customers clear, easy-to-digest guidance on a wide range of topics. This ensures customers can access reliable information in a fast, convenient, and user-friendly way - directly through WhatsApp.
With this new chatbot, BMA continues to invest in smart digital solutions that enhance the customer experience and make our services more accessible globally. It’s another step forward in ensuring customers receive the right information at the right time.
