Video: In-house Marketing & Sales
01:07How Our Marketing Works
Careful Cataloguing – Every lot is described in detail with high-quality images and accurate technical information, giving buyers confidence to bid higher.
Auction Alerts – Regular email campaigns notify our database of 20,000+ registered business buyers about upcoming sales and highlighted lots.
Social Media Promotion – Active campaigns across LinkedIn, Instagram, Facebook, Google, and other industry channels ensure your equipment reaches a wider global audience.
Highlighted Lots – Key assets are promoted as feature items, ensuring they stand out in competitive auctions.
Targeted Buyer Outreach – For specialist equipment, we directly contact relevant buyers to guarantee maximum exposure.
Target Marketing Strategies
We don’t just market your equipment widely - we market it strategically. Every buyer is carefully profiled, meaning we can segment audiences by equipment type, and buying history. This ensures your assets are promoted directly to those with the strongest interest and proven buying power.
To keep buyers engaged and active, we use a range of push marketing tools:
• Auction reminders sent by email and SMS keep bidders informed and ready to act.
• Push notifications highlight when new lots are added, bids are placed, or auctions are about to close - creating urgency and driving competition.
• Highlighted lot campaigns ensure high-value equipment gets extra visibility among the right buyers.
By combining targeted segmentation with timely, automated reminders, our marketing maximises exposure and ensures your equipment achieves optimum bids and results.
