We’re excited to celebrate a major milestone at BMA - the launch of our first Aesthetic and Cosmetic auction, featuring over 70 lots in this fast-growing new category.
This marks an important expansion into a new arena, and the early momentum has been incredibly encouraging. Aesthetic and Cosmetic is now our fastest-growing email database segment, highlighting strong demand and growing engagement from this audience.
The response so far has shown real promise, with paid advertising now actively supporting targeted outreach to aesthetic and cosmetic buyers. This focused approach is already helping us connect high-quality equipment with the right buyers more effectively than ever.
We’re proud of the early results and excited about what’s ahead as we continue to build a dedicated marketplace for Aesthetic and Cosmetic equipment within BMA.
Here’s to many more successful auctions in this space.
